A business is like an eight-cylinder engine," says Kevin Devine, founder of Devine & Associates. "to run smoothly, it needs to fire on all eight cylinders. Yet many companies misfire on a regular basis." Devines unique approach to marketing and sales has captured the imagination of business owners seeking the lead position in competitive markets. Devine suggests that businesses ask themselves eight diagnostic questions about specific company goals, any one of which might lead to poor performance if not properly "tuned."
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1. Research
Do you have the vision needed to penetrate markets with the highest level of profitability?
2. Location
Is your location convenient to your customers?
3. Product
Is there high demand for your product?
4. Brand
Does your company and / or product feature a strong brand name with a high perceived value?
5. Marketing
Are you capable of generating highly qualified and motivated prospect leads?
6. Sales
Do you have a highly motivated, value-driven sales organization?
7. Production
Do you have the most efficient production system available?
8. Customer Service
Are you receiving a high percentage of referrals and repeat customers?
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"I often see businesses struggle," says Devine,"because they aren't aware of how to recognize profit leaks in specialized areas of their company. If they have 'engine trouble' with any of these questions, thats a problem that needs to be repaired." Business owners who consult with Devine describe him as a no-nonsense troubleshooter who excels at uncovering those damaging leaks and who is remarkably effective in helping them reach their goals.
Devine & Associates offers a full line of services aimed at maximizing productivity, efficiency, reliability, and bottom-line profits. For more information about marketing and sales strategies and to find out how they can help you build your business, contact Devine & Associates at (206) 371-6240 or Email.
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