During the enthusiasm of the dot com era, Dave Soleim, Owner of Capstone Homes a Northwest homebuilding and development company, realized the time was overdue for a market correction and was dissatisfied with his low profit and sales volume. In response he called Kevin Devine, owner of Devine & Associates, and asked him for help in repositioning his company and preparing for the upcoming market downturn.

How did Devine & Associates play a part in the success Capstone experienced? Devine knew that an individual can hit a Home Run, but only an entire team can make a grand slam, which is exactly what Soleim wanted for his company.

Most companies overlook the effectiveness of important elements that create and sustain growth and strength.

MARKET RESEARCH
The value of research is often overlooked. Devine & Associates study markets, paying close attention to unique opportunities, as well as the supply and demand in each market, thus thoroughly understanding the market environment.

SAVVY PURCHASING
Devine's land division penetrated each market by locating every potential opportunity available. Capstone's benefit was that Devine's investigations also revealed competing and no-competing projects, which helped Capstone target other segments of the market. These aggressive pursuits allowed Capstone to choose the best projects for their particular strengths.

PRODUCT POSITIONING
Possessing the economic understanding of homebuyers' unique needs and desires, Devine & Associates helped Capstone meet those needs by producing tailored products. This approach enables Devine's clients to avoid competitive market positions. Devine conceptually designs land plans to meet varying niches, providing specific product for their unique needs. "Is there a high demand for your product?" Devine asks.

CREATE HOT SELLERS
Devine's architectural design firm focuses on creating homes and communities with strong memory points, which he calls the, "WOW FACTOR", that give the buyer an emotional attachment to your product. Memory points are developed in multiple ways, including architectural design, entry statements, attractive streetscapes, parks, and all things that create emotional excitement—a sense of arrival and anticipation.

IMAGE REJUVENATION
Branding is vital to the success of your company and the product you sell. Devine's ad agency develops strong and effective corporate brands, creates memorable ad campaigns, effective multi-media services, dynamic signage, websites and more. A well-executed brand will generate a bond between your company, your product, and your clients. Under Devine's direction, Capstone recreated their image and saw their new look implemented across the gamut of marketing outlets. Capstones professional-look added immediate visual legitimacy to their newly refined company. Amazingly Devine was able to cut Capstone's existing marketing budget by 50% while creating a higher perceived value in the minds of buyers which resulted in an increase in Capstone's overall profit margin!

INCREASED SALES
To achieve the Grand Slam his clients are looking for, Devine's goal is to improve the entire sales team rating to 80% and above (on average most sales teams average 62%). Soleim allowed Devine to build a team that creates and demonstrates value, instead of selling a product by it's price alone. Devine & Associates recruited and developed the best team members and built a strong sales organization through coaching and training. The result was a 50% cut in Capstone's conversion ratio and a sales team that generates profitable sales.

DON'T BREAK THE BUDGET
You will be pleasantly surprised to know that in most cases Devine & Associates can offer your company all of the services mentioned above, for approximately the same price you are currently paying!

Have a Grand Slam next year and hire
Devine & Associates today!
Phone: (206) 371-6240 or Email.